Elevate. stems from Francesca's extensive international experience shaping the image and the reputation of high street and luxury brands alike.
After earning the degree in Humanities at La Sapienza University in Rome and the certification in Fashion Marketing at Roma TRE University, Francesca started her career by managing the client relations in the Prada boutique in Italy, gaining solid understanding of the luxury industry and its demand.
A few years laters she brought her knowledge abroad managing PR and marketing for Karl Lagerfeld across the Netherlands, France and Scandinavian countries.
In 2009 Francesca reshaped the image of the K by Karl Lagerfeld line through a successful long-term collaboration with the Japanese-inspired brand Tokidoki.
Her intuition played a pivotal role in revamping the brand and contributed to its further expansion in Germany, France and The Netherlands.
In early 2012 Francesca moved to Kuwait to set up the launch strategy of the British brand Jack Wills in the Arab countries.
Thanks to the knowledge acquired in the Arab market in those years and a deep understanding of its diverse cultural landscape, in 2015 Francesca was appointed Head of PR and Communications for Valentino Middle East, managing the brand's reputation and its strategic positioning from their Dubai Head Quarters.
Today, her knowledge of the European and Middle East market alike, paired with her strong connections with editors, influencers and business leaders, supports her mission to elevate the presence of International fashion, beauty and lifestyle brands that want to increase their visibility and recognition in these geographical areas.